Asia must work harder to keep leading fintech – Asia Times

Asia must work harder to keep leading fintech – Asia Times

Asia has led the way in financial technology since it significantly began reshaping the way financial services are delivered to consumers, but it must work harder to maintain its dominance.

Most traditional financial-services firms were monumentally caught off guard by the 2007-2008 crash. As they went into survival mode and regrouped, fintech providers started to move in and are filling the void left between what traditional financial-services companies are offering and what customers are now expecting, especially in terms of customer experience.

Fintech is already the new normal as we increasingly insist on immediate, on-the-go, 24/7 access to, use and management of our money. We demand personalized, on-demand services and lower costs.

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