Guardforce AI Co Ltd (NASDAQ:GFAI) has announced the formal launch of its Artificial Intelligence of Things (AIoT) Robot Advertising (RA) model and its mobile application, GFAI AD, on the Apple App Store in Asia.
The integrated artificial intelligence (AI) and Robot-as-a-Service (RaaS) provider said the AIoT RA model enables advertisers to publish advertisements on Guardforce AI’s robots and make more informed marketing decisions with data feedback from the Guardforce AI Intelligent Cloud Platform (GFAI ICP).
“Our AIoT RA model app, combined with the GFAI ICP capabilities and a growing customer base, provide many distinct advantages, which include the ability to deliver interactive ads, as well as enhanced data analysis and operational support, while providing users continuous feedback, thereby making it easier for advertisers to find target audiences and achieve intelligent, high-quality, and cost-effective smart advertising,” Guardforce AI CEO Olivia Wang said in a statement.
READ: Guardforce AI reports significant growth in its robotic AI segment revenue in 1H 2022 interim results
“We believe this new advertising model opens up more opportunities for robotic services, thereby having a positive impact on both our top and bottom-line results,” Wang added.
Guardforce noted that as a part of the AIoT RA rollout, the initial launch of the mobile app is beginning with robots in Macau, with additional markets to follow.
The company added that the mobile app, integrated with an e-payment function, provides more convenient access for advertisers around the world to place ad orders and transform Digital Out-of-Home (DOOH) advertising to be more agile and responsive to advertisers’ changing needs and demands.
Guardforce AI said it has managed about 6,000 robots deployed globally, most of which are placed at the entrances of hotels, restaurants, supermarkets, offices and residential buildings, which are high-volume traffic points.
While providing concierge, order and queue systems, and disinfection services, the robot screens could be used for advertisers to achieve more customized, cost-efficient and precise marketing strategies that better reach their target audiences, according to the company.
Guardforce AI is a global integrated security solutions provider that is focused on developing robotic solutions and information security services that complement its well-established secured logistics business.
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